Full Stack Development
Modern Web Apps
React • Next.js • Node.js
WordPress • Laravel
Full Stack Dev
High-Converting Design
Beautiful UI/UX
Figma • Design Systems
High-Converting Design
Marketing Funnel
Lead Gen & Nurture
CRM • Landing Pages
Emails • Campaigns
Automations
Marketing Funnel
AI-Powered Solutions
Generative AI Automation
N8N • Content Creation
Personalization
AI-Powered Solutions
Leads are slipping through before your team ever sees them. I build the system that catches every one.
If your forms, CRM, and tracking aren't fully connected, you're losing revenue you already paid to generate. I wire everything together — website, forms, automations, and tracking — into one connected system that works.
Production Sites
Managed
& Automations
Featured Work
I build conversion-focused websites and the backend systems that make them perform—lead capture, tracking, CRM organization, and automation workflows.
Platform Migration & Web Ops
Migrated a US real estate tech agency from WordPress multisite + ActiveCampaign to GoHighLevel — moving 600+ website templates, forms, quizzes, workflow automations, and full CRM data. Centralized all agency services within a single GHL platform, improving operational efficiency and enabling faster client delivery.
Full-Stack Web Application
Built custom solutions for a digital agency platform — translating Figma/Adobe XD designs into production-ready MERN stack apps and Next.js applications with custom WordPress themes. Delivered advanced scroll animations with GSAP, custom form backends, and mentored junior developers on WordPress and MERN best practices.
More Projects
Stop losing leads.
Here's the fix.
One fixed-scope engagement. A fully connected system where every lead gets captured, tracked, and followed up — automatically.
The silent problem costing you leads right now
Your form submits — but does it actually hit your CRM? Does follow-up trigger automatically? Is your tracking firing correctly? If you can't answer yes to all three, you're losing leads you already paid to acquire.
The Lead Capture System
Your website, forms, CRM, and tracking — fully connected, tested, and live.
What you get
- Every form submission lands in your CRM — zero leakage, no manual imports
- Automated follow-up fires within minutes, not hours
- GTM, GA4, and ad pixels verified and firing on every conversion event
- GHL pipeline stages set up — your team sees every lead in real time
- End-to-end QA before handoff — nothing left to guesswork
Measurable results
Good fit: You're getting traffic or running ads, but you can't confirm every lead is being captured and followed up automatically.
Fix My Funnel — Book a CallNeed a full website build, WordPress fixes, or an ongoing maintenance retainer? Let's talk →
How I Work
A structured approach focused on outcomes: speed, clarity, reliability, and measurable improvements.
Discovery
Clarify goals, understand current setup, and define what to measure for success.
Build
Implement pages, flows, and integrations with a focus on clarity and performance.
QA
Test forms, tracking, automations, and edge cases thoroughly before launch.
Launch
Verify everything in production, monitor initial performance, and ensure stability.
Iterate
Improve based on real usage and data. Continuous refinement for better results.
Discovery
Clarify goals, understand current setup, and define what to measure for success.
Build
Implement pages, flows, and integrations with a focus on clarity and performance.
QA
Test forms, tracking, automations, and edge cases thoroughly before launch.
Launch
Verify everything in production, monitor initial performance, and ensure stability.
Iterate
Improve based on real usage and data. Continuous refinement for better results.
About
Hi, I'm Joel Pradhan
I'm a full-stack developer and GoHighLevel specialist with 10+ years of experience building production websites and 5+ years implementing marketing automation for US and Australian clients.
Currently at Ential (Australia) and 7Agencies (US), I drive end-to-end technical delivery and GoHighLevel automation—building SaaS-style GHL environments with custom sub-accounts, pipelines, workflows, and snapshots. I've reduced deployment issues by 40% through rigorous QA processes across 30+ digital solutions.
My work sits at the intersection of delivery and growth: building pages, connecting lead capture, setting up tracking, and making sure CRM workflows actually run. I've managed 600+ client websites in fast-paced agency environments.
I focus on performance, conversion, and reliable systems—not just visuals. I communicate clearly, document what matters, and ship work that's stable in production.
Core Strengths
At a Glance
How I Work
Clear Goals
Defined objectives and measurable outcomes
Short Feedback Cycles
Regular check-ins to stay aligned
QA as Part of Delivery
Testing built into the process, not an afterthought
Documentation
I document what matters for long-term maintainability
Technologies & Tools
Testimonials
“Joel was phenomenal, delivering breakthrough work on our Next.js project. His mastery of front-end development and complex trapezoids transformed our high-fidelity Figma designs into an extraordinary, dynamic experience. His innovative contributions to our 2D-to-3D octagon system were noteworthy, setting the stage for a product with global impact. A true Next.js superstar—collaborative, inventive, and a joy to work with. Highly recommended!”
Next.js | GSAP superstar
Apr - Nov 2024
“Working with Joel was awesome. His expertise and commitment were evident throughout the task. Communication was good and he delivered quality work in provided time. His suggestions helped us to streamline Google Workspace subscriptions and saved us some money as well. I highly recommend him for anyone seeking IT solutions.”
Domain & Google Workspace Migration
Dec 2023
“Joel is a Rockstar landing page designer and developer. He has been patient and understanding when making a landing page for a super niche business. He was able to make me a landing page within my budget totally from scratch and it has gained great recognition. Customer service is important to him and that helped me gain trust when working with him for the 1st time.”
Landing Page Development
Jul - Sep 2022
If you want a site that loads fast, tracks correctly, and follows up automatically—
Let's TalkLet's Work Together
Tell me what you want to improve, and I'll suggest the simplest path forward.
Send a Message
What to include in your message:
- Your website URL and what's not working
- Main goal: leads, bookings, sales, speed, or reliability
- Current tools (website platform, CRM, forms, analytics)
- Timeline and who will approve decisions